What’s Driving the Shift?
United Kingdom: By 2026, the average smartphone user spends roughly 3 hours a day on gaming apps. That’s a jump of 40 percent from 2022.
Get the Night Started: What You’ll End Up With

Picture this: you’re in a cosy flat, the city lights flicker outside, and your phone buzzes with a notification that a new mobile game has just hit the UK app store. Within ten minutes you’ve moved from scrolling social media to playing a strategy game that lets you build a virtual empire, earn…